According to Bloomberg, more and more companies are hiring chief metaverse officers. And it’s not just any companies, but firms as diverse as consumer goods giant Procter & Gamble; Spanish telecoms company Telefonica and the luxury goods conglomerate LVMH. That’s right: The multinational corporation responsible for brands like Tiffany & Co and Christian Dior even have their eyes on the metaverse. But what is a Chief Metaverse Officer?
Chief Metaverse Officers—The New CMO?
Primarily, Chief Metaverse Officers are people well-versed in AR and VR technologies that will help companies to manage their virtual presences. These new roles will increasingly help companies to navigate the new and transformative space, acting as vanguards for the new age of the immersive spatial web.
While it might seem farcical, early tech companies in the 80s and 90s were quick to employ Chief Information officers to set up new Information Technology infrastructure. Now, Chief Technology Officers are a commonplace senior position, solely responsible for the existing technology used by a business and being aware of upcoming trends to streamline business processes.
More recently, Chief Digital Officers have become the norm, helping to digitize business practices so that companies can catch up with the evolving landscape in an age where social media and digital presence are a necessity to compete and grow.
After all, new technology calls for new experts—and Chief Metaverse Officers seem to be the next surprising iteration in the cycle.
Why Metaverse Officers?
The rapid hiring of Chief Metaverse Officers suggests there’s a very real sense that major companies don't want to be left behind in embracing potentially transformative new technologies. Now, some companies–including JPMorgan– are also hiring Senior Blockchain Executives and Chiefs of Digital Assets. While the role of the Chief Metaverse Officer is still in its infancy, it’s likely that these executives will be responsible for a wide range of activities, just like their previous counterparts and current peers.
Chief Metaverse Officers typically work with product teams to develop new AR and VR experiences or applications, collaborate with marketing teams on metaverse-based campaigns, and even help to integrate metaverse technology into business practices and user experiences.
In any case, brands are in need of guidance when it comes to the metaverse and many are turning to Chief Metaverse Officers for help staying ahead of the curve. These are people with experience in the technology industry and deep knowledge about video games and Web3. They’ll be helping businesses to build the future through understanding how to best use the metaverse to generate revenue, build customer loyalty, and create new experiences.